The delivery of information is accomplished through many informational channels including print, online and interactive media — providing clients with a multitude of options to communicate with their audience.
Sometimes viewed as a lost skill, the written word is still the key to effective communication. The ability to put “it in writing” in a manner that is accepted by editors, readers and clients alike is a talent that should not be overlooked.
Effective marketing requires a balanced perspective on objectives, product, budget and ROI. With as many options are available, it is invaluable to retain an organization that can see the big (and small) picture.
More than 15+ years of experience in advertising — from both sides of the table — provides clients with insight into how magazine work as well as invaluable insight into what has and has not worked in the past.